This eCommerce Growth Workshop is a non-commercial and educational event designed for retailers to help them grow their businesses.
The event takes place on Wed, February 8, 2023, 10:00 AM – 6:30 PM at Castleknock Hotel Porterstown Road D15 WNR7 D15.
eCommerce Growth Workshop Dublin
- Customer acquisition strategies that win
- Growth mindset marketing
- Effective conversion strategies
- Selling
E-commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.
Interested in an E-commerce course? You may consider:
Diploma in E-Commerce – 7th February 2023 * subject to change
Course Dates
Next Course Commencing:
February 2023
Duration:
10 weeks, 1 evening per week from 6.30 to 9.30pm
Course Award
Award: Diploma
City Colleges Diploma
Course Fee
Classroom:
€895
Live – Online:
€795
International/Non-EU:
Call +353 1 4160034
“E-Commerce allows all sellers to be a part of a global marketplace.”
Course Overview
This 10-week live-online / classroom course provides attendees with essential knowledge and skills across key areas of e-commerce. It equips attendees with up to date real time skills and information required to succeed in this fast paced dynamic marketplace. Students are introduced to e-commerce & digital business with definitions and concepts explored before moving onto essentials to include e-commerce business models, e-commerce sales channel options, social commerce, content management for e-commerce success, e-commerce website – design, functionality & security;
Other important aspects examined include managing and improving the buyer journey online, customer expectations for online shopping, e-commerce and the service industry, with each lecture delivered incorporating a combination of slide presentation & case studies with a practical e-commerce final project assignment.
Why Study E-Commerce?
E-Commerce represents a massive opportunity for sole traders, start-ups, and established businesses to grow rapidly and be successful in gaining new customers locally, nationally, and globally. No retail business is too small or too well established not to consider e-commerce as part of their strategy going forward.
The e-commerce marketplace is experiencing major growth fuelled by growing consumer demand for fast, easy, convenient, and friendly online shopping experiences. Knowledge, understanding, and skills in e-commerce are currently in very high demand, which is probably essential for anyone involved in online retail, sales, marketing, business development, as well as graduates, entrepreneurs, and business owners.
Global retail e-commerce sales were over $4 trillion in 2020 with predictions for further growth (+17%), enhanced technological advancements, improvements in customer experiences online and exciting trends and developments going forward.
Course Modules
Introduction to Electronic Commerce
Definitions, Concepts, Objectives & Principles of e-commerce are examined with a look back to how it all started, how it looks now in 2021 & a glimpse of what the future holds.
E-commerce: Big Business Big Opportunities
Significant opportunities exist in the e-commerce marketplace, irrespective of size or scope all businesses have a chance to grasp e-commerce opportunities ensuring their business survives & succeeds in this dynamic fast paced landscape. Opportunities are analysed & reviewed.
E-commerce Business Models
E-commerce business models are presented, then explored & analysed:
Business To Business B2B,
Business To Consumer B2C
Consumer To Consumer C2C
Consumer To Business C2B
Direct To Consumer DTC
Sales Channels
Online marketplaces
Search engines,
Social media channels
E-commerce –
Website-design
Functionality & security
Email marketing,
Comparison Shopping Sites,
Affiliate Marketing,
Bloggers, Podcasts & Influencers
E-commerce Marketing Strategy
Channel Diversification
Content Management
Increase and improve engagement
Communications
Brand visibility online
Traditional marketing principles & practices impacting e-commerce,
Role of the e-commerce marketing manager
Efficient customer acquisition.
Strategies for Success
Examining e-commerce goals
Investment
Supports available
Customer centric approaches
UVP Unique value proposition
Sales channel selection
Consumer Behaviour in 2021 & Beyond
Traditional consumer behaviour
Changing consumer behaviour post pandemic
The impact of covid on consumers
Belief led buying
Managing customer experiences & expectations online
Best practice in online reviews management
Building A Successful Ecommerce Business
Investments
Tools
Technology
Supports
E-commerce marketing
Growing brand awareness and reputation online
Selection of most suitable industry specific sales channels
E-commerce success stories – local, national & global
E-commerce Website
Design
Functionality & Security Issues examined
Domain name registration
Content
Search Engine Optimisation
Payment Options, Inventory
Shipping & Delivery
Cart Abandonment Solutions
Data & e-commerce analytics
E-commerce Trends
Direct To Consumer
DTC e-commerce
Sustainability & Belief Led buying
Online Consumer Priorities
The Social Commerce Market
OMNI Channel & MULTI Channel approaches
E-commerce In the Future
What the future holds for e-commerce
Technological advancements
Key opportunities going forward
Augmented Reality
Mobile Commerce
Learning Outcomes
You will develop much in demand knowledge, skills and understanding of e-commerce. You will also gain understanding of the key factors required to develop a successful e-commerce business. You will learn about the importance of a fast, functional & secure e-commerce website, the importance of SEO, payment & software options to enhance and develop the buyers journey online, brand visibility and reputation online.
After this course you should have a much-improved understanding of consumers expectations in 2021, best practices in relation to the buyer’s journey & e-commerce marketing. You will hear relevant real time case studies of both large and small businesses who have developed winning e-commerce solutions for their businesses, and you will have an opportunity to participate in course lectures and case study discussion groups.
Course Lecturer–Mary Morgan MMII MBS
Mary Morgan worked for over 12 years in senior sales, marketing & business development roles in the pharmaceutical & healthcare sector with United Drug Plc, Baxter Healthcare & JanssenCilag. Following on from this she established her own company morganMPR providing marketing services, e-marketing services & business consulting to microbusinesses and SME’s in retail, hospitality, health-wellness & service industries.
As a Master Business Studies Graduate Mary completed a thesis on “Online Share Trading – The Impact of the Internet” which examined the impact of the internet on established giants within the trading sector who failed to recognise a significant opportunity. Business and market share was lost to small start-ups who proved much more flexible, adaptable & agile. There are many parallels here with e-commerce and Mary has a continued special interest in ongoing research and lecture delivery on this topic. She has previously delivered marketing & business courses at Waterford Institute Technology, Griffith College Dublin and is currently a Part Time Business Studies Lecturer for International Foundation Year Students in DCU. Mary also offers marketing consulting services at www.marymorganmarketing.ie
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