As businesses navigate an ever-changing landscape, the integration of omnichannel strategies has become essential for staying relevant, driving customer loyalty, and achieving sales growth. This Marketing Institute Ireland event will explore the strategies that successful companies employ to deliver consistent and integrated experiences across multiple touchpoints, from online browsing and social media to in-store shopping and mobile engagement.
Set to take place on Monday, 21st October, from 6:00 pm to 8:00 pm at the Metropole Hotel, Cork City, the event will bring together a lineup of accomplished speakers renowned for their expertise in omnichannel marketing including:
- Evelyn Moynihan, CEO of Kilkenny Design, will share her insights on seamlessly blending traditional marketing with cutting-edge digital experiences. With a proven track record in retail and e-commerce, Evelyn has been instrumental in driving growth and innovation at Kilkenny Design, a leader in premium Irish craft and design.
- Caroline Walsh, Head of Digital Product at Musgrave, brings her wealth of experience in digital transformation and product management. A trailblazer in the fast-moving consumer goods (FMCG) sector, Caroline has played a key role in driving e-commerce growth and establishing digital strategies at Musgrave, consistently pushing boundaries to stay ahead in a dynamic market.
- Salesforce, global leaders in customer relationship management and omnichannel solutions, Salesforce will also join the panel to provide valuable perspectives on leveraging technology to enhance customer experiences and streamline operations.
This event will be chaired by Colette Quinn, MD @ Real Insights, a trusted advisor in strategic insights and marketing. Colette will guide a lively and engaging discussion, welcoming questions and insights from attendees, making this an interactive experience for all.
Event Details
- Monday 21 st October
- 6pm – 8pm
- Metropole Hotel Cork
- €15 MII Members / €20 non Members
Study Digital Marketing, Google Analytics, Social Media for Business at Marketing Institute Ireland Online.
Marketing Institute Ireland was established in 1962 and is the professional body for marketers in Ireland. MII is committed to growing, developing and enhancing the marketing profession through a commitment to continued education and life-long learning.
TU Dublin is aligned to the purpose of the MII, with its passion for life-long learning, collectively making an important contribution to the economic life of Ireland, enabling capacity building for the future.
The MII and TU Dublin partnership ensures the optimal learning experience for students, with industry access and networking opportunities through MII, and academic robustness from TU Dublin, in essence the pracademic approach.
MII and TU Dublin has developed a stackable approach to education offering marketing professionals lifelong learning opportunities.
We provide and promote multiple entry points with clear progression pathways to enable and encourage continued learning.
This structure ensures there is a flexible approach to learning for the profession, which aligns with an evolving global landscape.
At MII, we are committed to growing, developing, and enhancing the marketing profession through continued education and life-long learning.
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