Advertising Photography (QQI LEVEL 5)

This program is aimed at those wishing to gain knowledge, skill and competence in the field of advertising photography techniques.

• Report of the processes of advertising including marketing styles and concepts
• Revise instructions from a client’s brief
• Direct new and innovative ideas when exploring the brief
• Lead ideas with a design group, agency staff and web/print publisher
• Prioritise photographic techniques that highlight the concept of that is being explored.
• Devise the most appropriate cameras for the clients brief including 35mm digital, medium and large format equipment.
• Assess the studio environment that is appropriate to the brief
• Prioritise lighting techniques required for photography
• Organise a variety of lightig kits including studio portable and camera mounted flash units.
• Assess health and safety issues within a studio and location environment.
• Work both independently and as part of a team in  a disciplined professional manner.
• Value the importance of effective research, time management, fee structures and self evaluation