BA (Hons) in Marketing (Digital Marketing)

This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital marketing skills in an ever changing business environment.

On completion of this programme students should have developed a strong business knowledge and competence in marketing with digital marketing.

They can expect to have a wide range of opportunities and should find suitable employment in the broad field of marketing focusing on specialised skills and competencies of digital marketing including Marketing with Digital Marketing roles, Brand Marketing with Digital Marketing, Advertising & Public Relations through Digital Marketing and Digital Marketing Consultancy.

Click below to learn more about this programme.