Bachelor of Arts (Hons) in Marketing

The BA (Honours) in Marketing prepares students for a career as a marketing professional. The programme will provide students with a solid foundation in the principles of integrated marketing concepts and strategies. A comprehensive education in digital and analytical skills will equip the learners with the ability to develop strategic marketing plans and situational audits for organisations. The marketplace is constantly evolving, and learners will be thought the skills necessary to employ a methodical and critical approach to business challenges. They will be able to strategise the correct marketing mix that will influence competitive advantage or defend against threats.

The programme will provide students with the acquired marketing skills, including the capability to participate creatively, collaboratively and responsibly in teams. Consolidate the fundamental elements of marketing alongside finance, accountancy, law and management and how they are inter-related in order to enable effective strategic business decisions. Learners will have the ability to communicate marketing challenges and solutions in an effective and coherent manner using both written and oral media