Course Description
MA in Social Media Communications
Introduction
How are social media linked to the economy? What role do they play in politics? How different is a life lived in and through social media? This MA addresses these and similar questions that have emerged out of the rise of social media, and their increasing domination of the media and communications field.
The MA in Social Media Communications offers a critical examination of the history, operation, ramifications, functions, use and embeddedness of social media in all spheres of life. It is aimed at people who look for a critical reflection on social media, who wish to understand their uses, and also learn how to analyse and mobilize them strategically.
The emphasis of the course is on a social scientific understanding and analysis of the emergence and functions of social media in a globalized networked society.
The course addresses the way in which social media became involved in and change personal lives, habits and identities, social lives, the way in which we relate to and coexist with other people; the way in which we work and live our everyday lives; and life, which changes as a result of the ongoing engagement with social media by politicians, journalists and publics.
The main idea behind this programme is that social media leave nothing untouched, introducing changes, sometimes subtle sometimes more apparent, that must be mapped, studied and understood. Successful use of social media is premised on a deep understanding of their roles and functions and ability to analyse current and emerging practices and trends.
Programme Aims
- To introduce students to theories, critical concepts and methods relating to social media.
- To Investigate and relate institutional, technical and social factors shaping social media practices.
- To critically examine social media practices by a variety of actors, including politicians, businesses, journalists and publics.
- To analyse the impact of social media in politics, socio-cultural and economic life.
- To enable students to develop effective social media communicative strategies.
The DCU School of Communications has been the leading provider of taught courses in media communications in Ireland for almost three decades.
The School pioneered the development of teaching in communications, journalism and multimedia and has developed a considerable knowledge base through original research and collaboration with other universities and networks worldwide.
The School also has excellent working relations with media organisations throughout Ireland, which ensures that our programmes remain relevant and up-to-date.
Fees: www.dcu.ie/fees/index.shtml
For more info, see: https://www.dcu.ie/courses/postgraduate/school-communications/ma-social-media-communications
Training Provider | Dublin City University (DCU) |
Course Location | Glasnevin, Dublin |
Location Postcode | Dublin 9 |
Awarding Body | Dublin City University |
Awarding Body Details | MA in Social Media Communications |
Entry Requirements | Requirements General Entry Requirements For admission to the MA in Social Media Communications programme, successful applicants will have - A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent, Applicants with appropriate combinations of professional qualifications and experience may also be considered. This includes discipline-specific knowledge and know-how; transferable skills; basic research competency; personal effectiveness. International candidates who are non-native speakers of English must satisfy the University of their competency in the English language. Qualification Master of Arts in Social Media Communications Fees Full time EU Status Fee €6,750 Non EU Fee €15,000 Part time EU Status Fee Part-time €3,600 Per Annum Non EU Fee Part time €7,400 Per Annum |
Carear Path | Graduates of the programme can be confident of finding employment in a variety of media related industries, in communication-related roles in other industries, or of broadening their horizon and prospects in their existing career. The programme will have immediate relevance for those interested in updating their knowledge and skills; for those who seek further specialization in an increasingly important field of communication; and for those looking for a shift in their career towards a more social and communicative role. In addition, the MA in Social Media Studies offers an excellent route for further academic progression. |
Course Code | DC614(Full Time) DC642(Part Time) |