Online Diploma in Event Management & PR

Overview

No matter what the event – corporate, sporting, entertainment or otherwise – this programme, run wholly online, provides the knowledge and skills to make it a successful one. Underpinned by project management, marketing and public relations principles, the Online Diploma in Event Management & PR takes students through identifying and planning the right event through to delivering it successfully on the day.

Programme Aims and Objectives

Anyone who sets about organising an event faces a myriad of logistical, financial, operational and communications challenges. The programme was developed in response to these challenges, and the aim is to provide a structured approach to planning and managing events that reduces pressure on the event organiser and produces a better quality event.

On completion of this online programme, students should have acquired the skills to:

• Identify and develop an event that can succeed in the prevailing socio-economic conditions
• Develop robust plans for before, during and after the event
• Build an appropriate team, whether paid or unpaid, and budget for their event
• Develop a marketing strategy and plan that will attract both event participants and sponsors
• Communicate successfully with all stakeholders using public relations knowledge and techniques
• Understand the safety, risk and emergency planning requirements for events
• Manage all aspects of an event operation, such as transport, crowd management, logistics or communications.

Assessment

Assessment for the DBS Online Diploma in Event Management & PR will be conducted through 100% continuous assessment.

DBS Online Diploma students can avail of facilities to assist them in every aspect of their studies, please see below for more details.

DBS Student Facilities

• Online Learning Environment – is an eLearning system designed to provide you with a range of course material, interactive education sessions, and is home to your virtual online classroom which will enhance and support your learning experience within DBS.
• DBS Online Library – The Online Library provides a programme of introductory videos and virtual classroom sessions in the areas of Library resources, essay writing skills, avoiding plagiarism and referencing to assist you in your studies. These will be facilitated through the DBS Online Learning Environment prior to your commencement on the Diploma programme.
• DBS Virtual Community of Learners – You will become part of DBS Online’s Virtual Community of Learners where you can network and share with your fellow online students.

Course Content

The DBS Online Diploma in Event Management & PR covers:

• Event Planning & Management – This subject area introduces the student to event types and their characteristics. The main focus is to use project management principles as the foundation for effective event planning, covering pre-event, during and post-event actions and operations.
• Event Communications: Marketing and Public Relations – This element of the programme begins with an introduction to the marketing concept and key marketing principles, emphasising the importance of targeting the right event at the right audience at the right time. Students are provided with practical PR and presentation skills to ensure they can communicate key messages professionally in both written and verbal format.
• Event Operations – Focusing on successful execution of an event plan, this part of the programme will take students through a wide range of functional areas that must be prepared and delivered as part of an event.

Structure

The DBS Online Diploma in Event Management & PR will be run wholly online including workshops, tutorials and programme assessment.

The programme is delivered with a strong practical emphasis on event management and public relations – the lecturers have been involved in the event industry for over a decade and continue to work in the sector.

Career Opportunities

On completion of this online programme, students will have the knowledge and skills required to work in a variety of business positions such as event coordinator, assistant to event managers and promoters, assistant PR executive or marketing assistant.

Student Profile

Typically, students participating on this programme are interested in working on events either in part-time or full-time capacity. The mix in each intake is varied, from those with no previous event experience to those who have worked and volunteered on events in the part to those seeking a career change or development of a new competence to complement their existing skills and experiences.

Further Study Options

For students interested in further study Dublin Business School also offers a range of Level 8 Honours Business Evening Degree programmes.

Fees

The fee for this online diploma is €1,500. This is inclusive of tuition, registration and DBS library membership. This fee must be paid in full before the course begins.

Next Steps

Apply here or contact us by email or phone +353 (1) 4177500.