Course Description

Professional Diploma in Digital Marketing & Strategy



Professional Diploma in Digital Marketing & Strategy is a course run by Griffith College Dublin (GCD), Dublin. It is a Classroom Based course with a duration of 14 weeks. Professional Diploma in Digital Marketing & Strategy gives a Course Qualification of Diploma, awarded by Institute of Commercial Management. For more information about Professional Diploma in Digital Marketing & Strategy at Griffith College Dublin (GCD), please review the details below.

Learn the fundamentals of digital marketing, social media and digital strategy with this exciting course

This part-time Digital Marketing and Strategy course teaches students how to develop digital campaigns, through both web and mobile channels, using the most effective digital media and communications platforms.

This course is validated by Griffith College. This course focuses on the development of professional skills and does not sit on the national framework.

Why Study Digital Marketing and Strategy at Griffith College?

This course is aimed at those looking to build an effective online presence, and will be of interest particularly to anyone who owns a business or manages a corporate website. It will also be of interest to those who are involved in online and offline advertising, marketing, digital production or public relations, who specifically need to gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.

The course will provide a comprehensive overview of the technologies and principles around creating compelling and clear web properties and how to manage traffic and sales conversions for these. It will also demonstrate to users how best to create digital content and share it across a wide variety of channels to ensure that all your targeted content makes its way to your intended audience on whatever channel that they choose.

  • You will gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
  • You will learn how to effectively monitor, track and measure the effectiveness of digital campaigns.
  • You will develop your own digital content, through both web and mobile channels, using the most effective digital media and communications platforms.
  • You will learn how to analyse sales funnels and gain an understanding of the key metrics
The Professional Diploma in Digital Marketing & Strategy course at Griffith College Dublin (GCD) is listed in Courses.ie's national courses finder.
Training ProviderGriffith College Dublin (GCD)
Course LocationDublin
Location PostcodeDublin 8
Course TypeClassroom Based
Course QualificationDiploma
Awarding BodyInstitute of Commercial Management
Awarding Body DetailsProfessional Diploma in Digital Marketing & Strategy
Course Duration14 weeks
Course TimeThe next intake for this course is February 2024.
Entry RequirementsMature Students: If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form. Under 23 Years: 5 O6/H7 grades in the Irish leaving certificate or equivalent award Or FETAC Level 5 Full Award All applicants must be a user of Microsoft Office. It is recommended that applicants have a good understanding of both written and spoken English.
Carear PathGraduates from this course may develop their skills further by completing the Professional Certificate in Web Design & Development or the Professional Certificate in Digital Design with Adobe at Griffith College.
Phone+353 1 415 0429
For more information about Griffith College Dublin (GCD), please visit our College page on Courses.ie by clicking here.

Course Provider

Griffith College Dublin (GCD)



South Circular Road, Dublin City South, Dublin, Republic of Ireland. Eircode: D08V04N

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