Public Relations Workshop 1 & 2

Our PR Workshop is designed to equip you with essential PR skills and knowledge. This workshop comes in two parts and can be taken together or as individual training courses.

Public Relations Workshop 1.

Training begins with an introduction to Public Relations, where you’ll learn the definition and importance of PR, its critical role in modern organizations, and how it differs from marketing and advertising. Next, we discuss the ethics and best practices of PR, emphasizing the importance of adhering to professional standards, understanding legal considerations, and maintaining transparency and honesty in all communications. Finally, we’ll guide you through developing a robust PR strategy, covering how to set clear PR objectives, identify target audiences and choose the most effective PR tactics and channels

Part 2 of our Public Relations Workshop can be taken as a continuation of part 1 or as a standing alone training course.

Public Relations Workshop 2

Join us for the second part of our Public Relations Workshop, where we will focus on media relations, planning impactful events, and effectively managing crises. In this session, you will learn how to build and maintain strong relationships with journalists, craft and pitch compelling stories, and prepare for media interviews with confidence. We will also cover the essentials of planning and executing successful PR events that engage and captivate your audience. Additionally, you will gain crucial skills in crisis management, including how to identify potential crises, develop a comprehensive crisis communication plan, and respond swiftly and effectively to maintain your organization’s reputation.

Your Trainer

Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).