Design thinking refers to the cognitive, strategic and practical processes by which design concepts (prototypes for new products, buildings, machines, communications, etc.) are conceived, developed and delivered. It involves continually re-framing problems, challenging assumptions and integrating broad perspectives into solutions. What is Design Thinking? Empathizing and Defining the Problem Space – Using techniques like interviews, […]
You are invited to attend An Introduction to Design Thinking (Taster) at TCD on 23rd March 2022, from 1 – 2PM.
Why does 85% of innovation fail? Because we make products that people don’t actually want! If you want to learn about a human centred, design led and market inspired approach to deliver successful innovation for 2021 and beyond, register now for the Marketing Institute of Ireland‘s 2-morning online course ‘Design Thinking’ led by Eadaoin McCarthy. […]
